Print advertising
A cursory flick through any magazine or newspaper will tell you that print advertising is alive and well. For small companies in particular (who tend not to have much PR clout) display advertising represents probably the best opportunity to deliver your message to your audience in the way you choose.
Client: C2ventures, the venture
capital consultancy.
Brief: Powerful advertising that
emphasised the company's wealth of personal contacts and strong track
record.
Result: High response rates with
several leads converted into clients.
Client: the451, one of the world's
largest technology analysts.
Brief: To create awareness of a
relatively new brand and position its benefits strongly.
Result: Within a year the451 was
clearly established as a major industry player, with subscriber numbers
continuing to spiral.